Amsterdam based founder and former professional windsurfer Paul Zeper first learned how to wind surf at the age of 14 under typical Dutch weather conditions.
While learning to become a graphic designer, Paul organically started to combine his two passions and began to work on his very own surf brand. The idea of New Amsterdam SurfAssociation was born, now resulting in a range of clothes that represent a counter movement within the established surf culture. This shows in rigid colour ways and clean graphics, making its wearers feel united in their collectively shared passion and perseverance.
“New Amsterdam Surf Association represents a certain vibe, it’s for those who don’t require the perfect wave or ideal conditions. It’s for those who like to be challenged.” – Paul Zeper
New Amsterdam Surf Association Channels the Wild for SS22
Featuring an array of multicolored nature-inspired prints.
Meet The Clothing Brand Challenging Established Surf Culture
A representation of European city "WILDLIFE".