Kappa® is one of the leading brands in sportswear and lifestyle worldwide: a technical, nonconformist, colorful, flexible, competent, global and Italian brand.
In 1956 a faulty stock of socks manufactured by Maglificio Calzaturificio Torinese (MCT), a company established by Abramo Vitale in 1916, was mistakenly distributed on the market. Retailers returned the goods and MCT, to give the product renewed strength and credibility, branded the new collection’s packaging with a “K” and the German caption “Kontroll”. From that moment customers only ordered the socks with the K – and in a short time Kappa® became a leader of the socks and underwear market.
The 70s brought new changes in the taste of young consumers. Marco Boglione – MCT’s young sales and marketing director – picked up on the demand for technical sportswear and convinced Maurizio Vitale to establish a dedicated department, Robe di Kappa® Sport, renamed a few years later simply as Kappa®. Over the following decade the Kappa® brand established itself as the quintessential sports brand – in 1979 it was the technical sponsor of Juventus F.C. and it kitted the athletes of the national US Track and Field team at the Los Angeles Olympic Games in 1984, and in Seul in 1988.
In 2016 – exactly 60 years from the brand’s creation - Kappa® is back on the world’s street style scene thanks to its iconic products that caught the attention of international stylists and designers, spawning important collaborations with Marcelo Burlon and Faith Connexion, leading to a collection by Russian designer and photographer Gosha Rubchinskiy, whose collections, inspired by post-USSR youth culture are produced by Comme des Garçons, who included Kappa® in their Pitti show. Currently the “Omini”, are part of the “youth culture” influenced by Selena Gomez, Lewis Hamilton, and Kyle Jenner, just to name a few, who choose to wear Kappa® thus providing inspiration to millions of followers, and once more bringing the brand in the limelight of a new contemporary aesthetics.