Jan 23th 2026

Event January 23rd, 2026 at TALK PLAYGROUND, 118 rue de Turenne, 75003 Paris, France

Puraai unveiled its AW26 capsule during an exclusive night in Paris, gathering a tight community of creatives and insiders around the brand’s evolving vision.

More than a simple launch, the event reflected Puraai’s universe through an immersive experience blending fashion, art and sound. The collection came to life in a space designed for interaction, where guests could move freely between moments, conversations and discoveries.

With this capsule party, Puraai set the tone for the season ahead, quietly affirming its place within a new wave of cultural expression.